MA American History from the University of Sheffield (2017-2019): Grade Merit (3.2 GPA).
LinkedIn accreditation in Adobe Photoshop, Illustrator, After Effects, Acrobat and Premiere.
I was tasked with developing a brand identity, website and a range of print and social media campaign materials for Sally Jameson, a Labour Party member seeking selection for the Parliamentary constituency of Doncaster Central. Deviating from the party’s central brand identity allowed us to carve out a unique identity in the race, and after her successful selection, her website has been used as an example to other candidates, and been cited by several subsequent clients as an example they wish to emulate.
I was commissioned by a campaign group against violence against women and girls to create a video for 2022’s International Women’s Day. The video was intended to make a hard-hitting statement demanding change from the UK Government to improve women’s safety in public spaces, and was viewed by over 4,000 people.
Ahead of Metro Mayoral elections in both years, I was hired by campaigners behind the Creative Workforce Pledge (a campaign to improve rights and support for creative industry workers in the wake of Covid-19) to build a campaign tool allowing users to email their Metro Mayoral candidates and request that they sign up to the pledge. The tool was built in WordPress with a custom plugin, then styled with custom CSS and the Beaver Builder page builder, and integrated with the GravityForms email plugin to allow the candidates to be contacted. Several hundred users engaged with the tools and successfully persuaded many candidates and elected mayors to endorse the pledge.
The Labour Group in the London Borough of Southwark hired me to coordinate campaign materials across their local election campaign in May 2022. This involved creating a distinct brand identity based on the national Labour brand, designing their in-depth campaign manifesto for both print and digital distribution, as well as campaign leaflets and social media graphics based on it. Despite having run the authority since 2010, the Labour Party gained three seats in Southwark on an increased share of the vote.
I worked to develop a web tool that could generate a “report card” graphic for a UK Member of Parliament based on the user’s postcode, and tell them how that MP had voted on a range of issues that were important in the past year. The tool was released shortly before Christmas 2021 and achieved over 100,000 uses by New Year, with the graphics proving particularly popular on Facebook and Twitter.
I was tasked with undertaking a rebrand for a major political organisation within the Labour Party, moving away from their old brand name (Progress) and visual identity. Working with major figures within the organisation I developed a new logo, colour scheme and set of brand guidelines to help with their relaunch. The new brand, Progressive Britain, was unveilved in summer 2021 and now enjoys widespread recognition within the Labour movement, while the new branding gives their events at occasions like Labour Party conference a distinct identity.
The East Midlands branch of Unison, the UK’s largest trade union, hired me to create animated video content to support their campaigns to protect public services in Nottingham and to defend council jobs during a restructuring of local government in Northamptonshire. Both pieces of work involved complex storyboarding and working alongside a subcontracted illustrator, but were well received for their straightforward storytelling and engaging visuals.
Worked across a range of disciplines to support the campaign work of 38Degrees, one of the UK’s largest campaigning organisations. Work ranged from high-level internal communications (designing a poster of aims and objectives for the organisation’s board) through newspaper ads in the Washington Post’s congressional edition and regional newspapers across the UK, to digital ads directed at Conservative Party MPs urging them to change party policy on benefits and health spending, to campaign collateral sent directly to supporters, including tote bags promoting Covid-19 vaccinations and posters for businesses supporting a pay rise for healthcare workers.
(October 2019-June 2021)
Provided graphic design and digital communications services for a major UK political party, promoting the party’s campaigns through email writing and design, design and building of campaign branding and websites, production of animated and video content, design and layout of the membership magazine, and development and running of live streams.
(September 2019-March 2020)
Provided graphic design support for an internet service provider startup based in Manchester. This encompassed social media graphics, vehicle wraps, equipment labelling and digital advertising.
Provided video design, editing and animation capacity for a major party’s communications team during the European Election campaign. I was responsible for producing primarily social media content, including graphics and animations to help drive voter engagement by reaching over a million users.